Gamer Banter: Don’t Cover The Art, Unless…
This month’s topic asks: How important is cover art to you?
If you were to walk into a game store and see many games sitting in disc cases without any cover art, would the display appeal to you? Many used games are packaged just like that, and I try and avoid buying games that don’t have the cover art in good condition.
Cover art is essential to help drawn in a consumer. Many people don’t keep tabs in the video game world, so just walking into a store looking at the cover art and seeing something that catches their eye could be all that it takes to make a purchase.
When I was a child, I did not read video game magazines (and had no idea they existed) so I would walk into a video game store and whatever cover art grabbed my attention, I took off the shelf and read the game details to see if it was something I would enjoy.
Since I was only familiar with games that featured Mario, Donkey Kong, and Sonic, in order for the game to attract me, it had to be something captivating. My brother and I made quite a few purchases just based on it, such as Dead Heat Scramble.
If the cover art is very generic, I’d assume the game itself is quite generic. Generally these assumptions are correct, except for the older days when most cover art looked quite generic. Cover art is so important, because it can either attract or repel a consumer. For example, Borderlands:
Borderlands looked great in previews. Though once I saw the cover art, I was immediately disgusted with the game, seeing a disturbing person “shooting” himself in the head, with stuff coming out of it. Had the cover art been something different, than it would have made me focus on purchasing the game, rather then never playing it.
However, I do plan on playing Borderlands by renting it through Gamefly. I avoid seeing the cover art that way. Which gives me an idea that not many games do frequently: have a reverse cover on both sides so the consumer can choose which cover art they’d like (some games have used this feature in the past).
Especially now in the digital age, cover art is extremely important for new games. Scrolling through an online marketplace, consumers will look to something that catches their eye. So it’s important to keep cover art in mind, always.